http://www.pink-chameleon.co.uk Wed, 22 Feb 2017 15:21:28 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.4 WordPress hack sees 1.5m attacks in two days http://www.pink-chameleon.co.uk/wordpress-hack-sees-1-5m-attacks-two-days/ Wed, 22 Feb 2017 13:25:35 +0000 http://www.pink-chameleon.co.uk/?p=2338 Tens of thousands of WordPress websites and blogs have been attacked and defaced by criminal hackers after a vulnerability affecting WordPress 4.7 and 4.7.1 was disclosed last week. Many sites have automatically upgraded to version 4.7.2 but millions did not, leaving them open to attack. Immediately after the bug was disclosed, multiple public exploits were […]

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Tens of thousands of WordPress websites and blogs have been attacked and defaced by criminal hackers after a vulnerability affecting WordPress 4.7 and 4.7.1 was disclosed last week.

Many sites have automatically upgraded to version 4.7.2 but millions did not, leaving them open to attack. Immediately after the bug was disclosed, multiple public exploits were shared and posted online, fuelling over 800,000 attacks in a 48-hour period – a number that tech news site Bleeping Computer estimates has now risen to over 1.5 million.

“This vulnerability has resulted in a kind of feeding frenzy where attackers are competing with each other to deface vulnerable WordPress websites,” said Mark Maunder, WordFence’s founder and CEO.

WordPress is urging site owners to install the latest update.

How did it happen?

The attack has been traced to a flaw in an add-on that was introduced in versions of WordPress released at the end of last year.

According to security firm Sucuri, which told WordPress about the vulnerability on 20 January, attackers were able to craft simple HTTP requests that allowed them to bypass authentication systems and edit the titles and content of WordPress pages.

Install updates

The importance of installing patches as soon as they are released cannot be overstressed – even if you think your website is not likely to be targeted. The fact is that all websites are at risk because criminal hackers do not usually focus on specific sites but use automated attacks to seek known weaknesses in order to steal data.

Patch management is one of the services offered in the Website Support solution Pink Chameleon Offer

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Is Search Engine Submission Necessary? http://www.pink-chameleon.co.uk/is-search-engine-submission-necessary/ http://www.pink-chameleon.co.uk/is-search-engine-submission-necessary/#respond Tue, 17 Jan 2017 13:06:05 +0000 http://export.seowptheme.com/?p=350 The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

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The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.

With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it!

You don’t have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn’t everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.

Consider it your beginner’s map to Internet marketing profits.

1. Choose a targeted market

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

2. Develop a Product

Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

a. You create your own exclusive product.

This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

c. You join an affiliate program.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions…especially commissions in the 25% or higher range.

3. Create a USP

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy’s web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

4. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour…anytime 24 hours a day. No other company I have ever been with has even come close!

5. Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

6. Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

7. Start Your Own Opt-In List

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.
Once you put our short 10 step outline together you have a basic map to creating your own Internet success story. You wouldn’t consider going on a trip without a map. So don’t try to go it alone online without a map.
Terry Dean’s Brand New Fr-e eBook, “10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!” Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available…Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof

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Google’s AdWords Holds onto Your Information…Forever? http://www.pink-chameleon.co.uk/googles-adwords-holds-onto-your-informationforever/ Wed, 17 Aug 2016 10:07:56 +0000 http://www.pink-chameleon.co.uk/?p=2320 Advertising your business online can be incredibly difficult as there are so many other businesses doing the same thing and you have to break through all the other noise in order to reach your target audience. One helpful tool that many businesses have used is Google’s AdWords where you only pay when people click on […]

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Advertising your business online can be incredibly difficult as there are so many other businesses doing the same thing and you have to break through all the other noise in order to reach your target audience. One helpful tool that many businesses have used is Google’s AdWords where you only pay when people click on your ad. It works by focusing on keywords which make ads appear whenever somebody makes a relevant search.

The Issue

The trouble with having an AdWords account is that Google never forgets your information. It is impossible to have a clean slate and start over, Google will always have a record of your information. This creates an issue if you have an old account that you no longer use but Google is still monitoring which could lead to all of your current and past accounts being suspended.

Prevention

Suspension is the last thing you want when trying to promote your business through Google’s AdWords; luckily you can prevent this from happening.

The solution is to keep all of your domains, whether you are still using them or not, even though it costs £10 a year for each domain. If you were to let go of an old domain which somebody else takes on and then breaks Google’s rules, or your AdWord account was still connected, you would get a suspension.

It is difficult to get rid of your old domains as Google is not keen on de-linking them from AdWord accounts. At minimum, you would need to have your website that is associated with the AdWords account changed massively for at least six months. It would be very a very complicated process and there is no guarantee that you would get what you want out of it, so we still recommend the much cheaper £10 a year option (and to think carefully before you register any domains).

Trouble accessing your accounts?

If you have quite a few AdWord accounts then we recommend maintaining a secure master list containing the information (emails, passwords, user IDs) for all of your accounts. This will enable you to access any of your accounts and even reset a password should you need to; it is critical to restrict access to that list so only trusted people can do likewise.

Here’s an example of why it is important to know who has access to that information: imagine that your original business has failed and you want to create an account for a new business.  If your name is still connected to an old account which has been suspended, your new business won’t be able to use AdWords effectively. However, if you got rid of the information from the old AdWords account then it’s possible that you could be locked out of using Google’s tools for your domain.

Occasionally you may be able to persuade Google that you are no longer associated with your ex-business so they will remove your suspension to make your new accounts work, however they may not agree to this (or even to correspond with you). This is why it is much easier for you to just try to prevent it from happening in the first place.

So that’s all that you need to know! To quickly sum-up what we’ve been through, the most important things to remember are:

  • Follow Google’s policies
  • Keep all disused domains to prevent anybody else from using them
  • Keep secure records of the access information for your old domains and AdWords accounts
  • Ensure that you only allow trusted associates to have access to your account information

We really hope you take all of this advice on board and that it helps you to prevent any issues from occurring including being suspended by Google, or (if it is too late) to help you get rid of a suspension problem.

Anything you think we may have missed? Feel free to let us know in the comments section!

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Social Media Rules http://www.pink-chameleon.co.uk/social-media-rules/ Thu, 12 May 2016 15:14:21 +0000 http://www.pink-chameleon.co.uk/?p=2284 Social Media: Are You Blindly Following Terrible Rules? Why do businesses use social networking sites? Should I be using social media for my company? How often should I post? The questions can go on and on for those of you who haven’t dived head-first into the digital marketing land of social media. Since the rise […]

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Social Media: Are You Blindly Following Terrible Rules?

Why do businesses use social networking sites? Should I be using social media for my company? How often should I post? The questions can go on and on for those of you who haven’t dived head-first into the digital marketing land of social media. Since the rise of sites like Friends Reunited and Facebook we all knew that this was going to be a whole new platform for people to communicate through and, as the digital age came upon us, companies saw the potential for business use and promotion in social media.

This is what sparked ideas such as the social network site LinkedIn, the idea of a formal social media platform where you can promote yourself and your company, build up a profile of your work experience and qualifications, to add connections and create a business web where you are potentially only two people away from the person that you are looking for (a potential employer, business partner, etc.); you can even search for job opportunities and business events.

So we are going to run through the main queries that come around when talking about this topic, addressing if the advice people are often given is in fact right. Let’s start with a nice and simple one:

Should I be on all of the social networking sites?

Absolutely not. If you really feel the need to explore them all then go ahead but it is certainly not necessary. You will just find it difficult to manage every site, and then having so many links to put down on posters and emails etc. will just become a pain. Remember it’s more about quality than quantity; you could have many different accounts to try and spread your digital presence further out but having one to three different accounts with more focus for followers and posts is likely to be much more effective.

Should I make all of my posts automatic?

Not unless you want your followers to lose interest. You see, it’s perfectly fine to have some automation such as blog posts, but your followers will begin to notice that the same few posts are going out. Even if you are only automatically sending out new posts you need to add a human element to draw in an audience, something that appeals to people’s eyes because they can feel that there is someone reaching out to them. This definitely cannot be achieved through automated posts.

How can I automate messages whilst still looking relevant to my followers?

You can send out a few automated posts, but you want that human touch, that empathy that will allow you to connect with your audience and is a quality that doesn’t come with automated posts. For example, if you are a retailer getting ready for a summer clothing line, an automated message will likely only have a bland photo with a hyperlink to the website and a tag line such as “Summer is coming, and with it comes our Summer sale. Up to 20% off now in-store”. Something posted by a human should appear more personal such as a photo of a family on holiday wearing summer clothes and having a great time with a simple but heartfelt tag line such as “Are ready to fly off into summer?” and a subtle hyperlink will make followers reminisce about their family holidays and look forward to the next one. This shows the difference between getting a meaningful message out to your followers and keeping it lazy (although that is fine some of the time, particularly if you’re putting out a detailed blog post).

Another way to humanise your company is for the rare occasion when there has been something terrible happening around the world (e.g. 9/11, Paris attacks etc.) and almost everyone is using social media to post messages and prayers to victims. Now, this definitely is NOT an opportunity to promote yourself, but it is a great chance to humanise your company. Do not take any sides but send out something simple such as a “Our hopes and prayers are with the victims of…” or something even simpler with no words which often hits people’s emotions even harder such as photo that is going viral as it is paying respect to the victims (e.g. the Paris attacks in 2015 when there was a beautiful photo of the peace symbol that had the Eiffel tower incorporated into it).

Should I set up an automated direct messages to all of my new followers?

Not to keep on going on about what it means to keep your company human, but no. Followers like to hear that you are thankful for having them follow you as it reinforces their decision, however automated DMs (direct messages) create the complete opposite effect. Automated DMs are considered spam by most followers, they are very inconsiderate and make you look like a beginner at social media. Remember, social media is called social media for a reason, you need to make sure that you are addressing your customers as if you were stood in front of them. People see too many emotionless paragraphs of dullness in their life so reach out to your audience and ensure that you thank them properly.

Will I gain more popularity and exposure by using hashtags?

This is an interesting question and it depends on the size of your company. Although hashtags can be very useful to connect with an audience somewhere out there in the web you must ensure that you use the right ones, otherwise you can come across as looking very unprofessional. Your current followers may also find it irritating seeing hashtags in your posts. There a couple of ways around this, you can either hide your hashtags:

“How to connect with your audience through social media.

 

#social#media#business#digitalmarketing”

This will mean that when people read your post, they will only see the top of it and will have to click ‘See More’ to be able to read the hashtags that you have hidden. The other way to do it is to incorporate the hashtags into your wording:

 

“How to #connect with your #audience using #social #media”

However, this can make it more difficult to read with the hashtags and the inconsistent colour, and actually will likely become quite a pain and an eyesore, which will drive people away.

So should you use hashtags? I would only recommend them if you are a startup company and really need the exposure, you wouldn’t see Thompson or McDonalds using hashtags. You may also use hashtags if you’re talking about a specific business event or campaign as people can find your tweets and posts, but try to avoid hashtags in your posts otherwise.

 

 

The more I publish the better, right?

Nope. Forget about quantity. If you want to impress your followers, post once every 4-5 days. That’s not a rule but you should only be putting out relevant posts – if you are constantly in people’s faces they’re going to cut you off. Everything that gets posted online must be of great quality, otherwise people will assume that you will continue to put out loads of rubbish posts that they aren’t going to read. If you have a personal social media account then you probably understand what I’m saying about that one friend who posts more than anyone else about things that you don’t need to know and don’t want to know, which can get can really, really irritating and you completely lose interest. Bottom line is, if your new posts are always great and you only post 2-4 times a week then people will look forward to hearing what you have to say which builds you some momentum and a following which will really aid your company.

If people start to send negative comments about our company, should I ignore it?

All depends on the size of your company; you should listen to all of your feedback in order to understand where you can improve. Of course there are some people who just love to complain even though if you gave the same service somebody else they would love it, but you still need to keep an eye on what people are saying. People are more likely to take to social media to complain about your company than to praise it, so don’t feel down if it appears that all you ever see are complaints.

We have seen people sending well-structured complaints to big companies such as Sky and, though many people may be complaining online that day about some bad service, they will be going in and communicating with these people instead of ignoring them just like they have with the customers who haven’t explained their bad experience. Doing this will not only humanise your company, it will also show your customers that you care and take full responsibility for your mistakes. You should only try to do this to customers who make a very good case about their experience rather than somebody who just says something blunt like “Sky don’t think about what I want and are crap, never going back to them again”. However, if you are a start-up company then we would highly recommend communicating with any complaints that you find over social media, this will show that you are the real deal and don’t want anyone to feel let down by you, which in turn will create respect for your company, which is much needed to increase sales and growth in your company.

Should I be blocking my employees from using social media?

69% of adults have social media, as the youth grow older, and social media becomes even more relevant, that number is only going to rise. Many companies think that they should block social media on their network so that their employees can’t use it, however if this is done then they will just use mobile data on their smartphones. Blocking social media shows that you don’t trust your employees which can create a negative vibe in the company, and indicates that you don’t have any trust or respect in your staff. So while it’s completely up to you, we think that there is no need for it.

Would an entry-level employee/intern be able to handle the company’s social media?

The majority of people looking for internships are young people (possibly graduates) trying to get their foot-in-the-door experience. Having been brought up in the generation where technology and social media has really surged they may have a lot of knowledge in social media that is of great use, however these are also people who don’t know much about your company, or even how to use social media within a business, so you wouldn’t want somebody sending out posts and messages to other professionals or customers if they don’t know what they’re talking about. Interns have many skills and can be a great asset to the company, however, they shouldn’t be the digital face of your company. With your guidance and training I’m sure they can meet the standard but until then you should ensure that whoever is managing your social media activity is someone who is qualified to do so.

Should I disable comments on my posts to stop negative comments?

Although it’s a handy way to avoid complaints, disabling comments on your posts will come off looking anti-social and will not be very interactive. People want to know that you are listening which is why a comments section is important because you can always reply to a comment if you feel it is necessary. If we haven’t said this enough already: it HUMANISES your brand!

If I can’t stop comments, should I delete posts if things go down badly?

You can’t delete the past, even online. Once you have said something that has received a lot of negative comments, people can screenshot it. You can’t escape your mistakes, there’s no point in trying to hide them, all you can do is own up and apologise to any offence you may have caused. Deleting your posts may just make you look cowardly, so don’t try to run away from any issues.

The more followers, the better?

Whilst building up a following online is very important it shouldn’t be all that you target. The whole point of social media being used for a business is to focus on the end game, hitting that goal of gaining customers, being paid, earning the money.  The reason you are using social media is to draw people in so of course build up followers and customers but do this by making sure your content is brilliant so they stay around.

Should I only publish about my company?

No. If you were reading through a company’s page and all they wrote about was themselves, would you be drawn in? Of course not. To be interesting you should also write posts about your viewers’ issues, make it relatable and relevant. People will start to pay more attention to your posts and listen to what you have to say. Make sure you are helping out your followers and are posting, retweeting, and sharing interesting articles, blog posts etc. that aren’t making you look like a self-centred company.

Should I have a separate social media account for each division of my company?

We are not sure why so many companies do this. We often stumble upon different account names for other divisions or locations of the company. There really is no need for it. If you feel the need to be location specific then you can always type your location into your accounts bio/about section, but if you must include it into your account title. It is much easier to focus on one main account which can then build up lots of followers and have links to blogs etc. about other areas of the company. It seems to make much more sense to have it all under the same name. This is also helpful because it means that all of your customers will follow one page, which can give you more publicity if they are to tag you in a post.

So that’s it for now! We’ve gathered up the rules that we hear more than any others, and we really hope this has been useful to you and will help you to use social media in your business. Did we miss any that you have thought of? Make sure you let us know in the comments section!

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Our shiny new website – Ta Da! http://www.pink-chameleon.co.uk/shiny-new-website/ Sat, 16 Apr 2016 16:43:45 +0000 http://www.pink-chameleon.co.uk/?p=2261 Have you explored our lovely new website? We hope you like what we’ve done … Take a look around as you will notice we have added some additional services. We are now offering website support to give you piece of mind that your website will be working when needed. We are also offering fully featured […]

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Have you explored our lovely new website?

We hope you like what we’ve done … Take a look around as you will notice we have added some additional services. We are now offering website support to give you piece of mind that your website will be working when needed. We are also offering fully featured website hosting in our highly resilient data centre based in Peterborough.

If you have any questions please do not hesitate to ask – we’re a friendly bunch and always happy to discuss ideas.

New Website Design

 

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No one wants to know when you’ve fed the dog! http://www.pink-chameleon.co.uk/no-one-wants-to-know-when-youve-fed-the-dog/ Wed, 02 Mar 2016 14:18:40 +0000 http://www.pink-chameleon.co.uk/?p=2117 When we ask customers how they utilise social media they often look at us with a mixture of fear and dread and then hesitantly say ‘well we have registered for a Twitter account’; said with the expectation of us shaking our heads and uttering the words ‘and…. is that it’? Don’t look so scared guys […]

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When we ask customers how they utilise social media they often look at us with a mixture of fear and dread and then hesitantly say ‘well we have registered for a Twitter account’; said with the expectation of us shaking our heads and uttering the words ‘and…. is that it’?

Don’t look so scared guys – Twitter is a great start on the social media scene and, if managed, it might just generate business for you.

So… let’s use Twitter as an example. The setup procedure is simple …. Firstly pick a username or handle that people will recognise (ours for example is @PinkChameleonUK), that way if people search for your name or what you do, then up you pop. Then the aim of the game is to get people to ‘follow you’. This means they get to see your random 140 character Twitter ramblings on their own Twitter feed, so try to make it more interesting than feeding the dog or making a cuppa! Maybe comment on something in the news today or a local event you are attending. You never know, you might even get a ‘Re-tweet’ (retweet) when a follower forwards your tweet to their followers!

Once you have this sussed you can move on to the really clever stuff. Customise your Twitter background with your logo or contact details (we can provide you with a template if required), change your profile layout to match your corporate colours, images and design – even automatically send a message to each of your followers with an offer or prelude to what you do.

Ok, ok, so how do I make money from all this I hear you say??

Well, the thing to remember is that following on Twitter is easy but getting followers is not. Ensure that you are listed in the correct industry lists and geographic area by only following relevant companies and clearing your followers of inappropriate companies and individuals. Over time your number of followers will naturally increase but you can influence this by Retweeting and mentioning those companies who you would like to follow you.

Have a think about what industries you would like to target and follow them. Tweet relevant information and deals on products. Make your tweets count. Try not to be too pushy or ‘salesy’ – think light hearted but remember no one really wants to know when you’ve fed the dog 🙂

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New Pink Chameleon Team Member http://www.pink-chameleon.co.uk/new-pink-chameleon-team-member/ Wed, 02 Mar 2016 14:07:50 +0000 http://www.pink-chameleon.co.uk/?p=2115 Welcoming our new IT and Web Developer Ross Wales! Ross shall be helping us keep our website looking stunning as well as many other things including building new sites and brand designing. He is also our expert in Magento and CSS. If you’re reading and thinking “I need an expert’s advice in Magento”, then Ross […]

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Welcoming our new IT and Web Developer Ross Wales! Ross shall be helping us keep our website looking stunning as well as many other things including building new sites and brand designing. He is also our expert in Magento and CSS. If you’re reading and thinking “I need an expert’s advice in Magento”, then Ross is your man, give him a call or drop him an email!

hello@pink-chameleon.co.uk

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Has the Google responsive algorithm caused your traffic to take a dive? http://www.pink-chameleon.co.uk/has-the-google-responsive-algorithm-caused-your-traffic-to-take-a-dive/ Fri, 24 Apr 2015 19:51:17 +0000 http://www.pink-chameleon.co.uk/?p=1933 So, true to form Google can’t stop fiddling with their ranking process. All hail the ‘mobile friendliness’ algorithm. This is one of the biggest changes to the Google algorithm in a while so take it seriously. Since the 21st April a site’s “mobile friendliness” will now play a key role in the way it is […]

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So, true to form Google can’t stop fiddling with their ranking process. All hail the ‘mobile friendliness’ algorithm.

This is one of the biggest changes to the Google algorithm in a while so take it seriously. Since the 21st April a site’s “mobile friendliness” will now play a key role in the way it is ranked and sites that are not mobile optimised will appear lower down on Google’s search pages.

With mobile search growing at 10x the rate of desktop, businesses that don’t have a mobile ready site, stand to lose up to a 33% of their traffic. That could be bye bye to a lot of business and possibly bye bye to some business’s for good! According to stats more than half of the websites in the world are not considered mobile friendly! So this is set to have a big impact.

How will this work?

The algorithm will scan each page on the site, checking for responsive design elements and mobile elements. Currently tablets won’t be affected but this is set to change later in the year.

The main things to bear in mind are using text sizes that are readable without zooming, content that fits the screen so scrolling and zooming aren’t necessary and spacing links so tapping the right one isn’t tough for users. Flash is going to be a big no-no – it’s not supported on mobile devices and Google will be holding it against sites that use it.

If you want to know if you’re affected – use Googles online mobile friendly tool. https://www.google.com/webmasters/tools/mobile-friendly/

What can you do?

Google will also be taking into account the usability of a site – so how many clicks it takes to perform a particular task – meaning that avoiding convoluted processes for making purchases or bookings should help boost mobile SEO.

In the long term however, responsive web design and having a site that adapts easily to a mobile or tablet environment will be essential.

It’s not all bad…

If you’re a business that has already invested in a responsive design you’ll benefit from improved mobile SEO over competitors that are lagging behind.

However, it would benefit all businesses to get up to speed with mobile and make sure their sites deliver a positive consumer experience. Consumers will abandon your site if they are struggling to look at your products, make purchases or contact you!

Mobile search is increasing rapidly so the opportunity being offered to businesses is huge. Google’s algorithm will make it even more competitive so it’s worth making the changes before your business is affected.

To get a FREE assessment of your site simply fill in the details below:

[contact-form-7 id=”1937″ title=”Responsive Assessment”]

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Why WordPress is a Great Choice for a Website http://www.pink-chameleon.co.uk/wordpress-best-website/ http://www.pink-chameleon.co.uk/wordpress-best-website/#respond Fri, 09 May 2014 04:35:09 +0000 http://pink-chameleon.co.uk/?p=1 We create amazing WordPress websites for all sorts of clients and purposes. WordPress was first launched in 2003. At that time, it was seen an a fairly simple (yet competent) CMS for blogging purposes. Even as recently as a few years ago, many Web designers still thought of WordPress as a CMS best suited to […]

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We create amazing WordPress websites for all sorts of clients and purposes.

WordPress was first launched in 2003. At that time, it was seen an a fairly simple (yet competent) CMS for blogging purposes.

Even as recently as a few years ago, many Web designers still thought of WordPress as a CMS best suited to blogs, and chose Joomla or Drupal for other types of website. Now, however, this has changed. WordPress is capable of acting as the backbone for all kinds of different websites. It’s now used by names as big as Samsung, Forbes and CNN.

You only need look at some of the advanced themes now available for WordPress to see just how much it can do.

Our Top Ten Reasons:

1. WordPress is now packed with standard features

Although WordPress has retained ease-of-use (and practically the same “back end” interface) for a number of years, the features list has grown exponentially. Menu configuration and media handling are two good examples of things that have got steadily more powerful with no sacrifice made in usability.

Wise enhancements in new versions of WordPress are what has made the platform evolve into a great CMS for all types of websites, and not merely a solid blogging platform.

2. The learning curve is just right

Creating a new post in WordPress and uploading some images is simplicity itself, to the point that real technophobes can use WordPress without feeling intimidated.

At the same time, however, there’s loads of functionality at your fingertips. It’s easy to ignore things you don’t understand, and then gradually learn more and more. By contrast, Joomla and (especially) Drupal, make the basics easy, but then leave you with complex documentation to achieve things that WordPress can do without blinding you with science.

3. The theme selection is as good as it gets

There are thousands of great WordPress themes available plus an endless bespoke selection from WordPress Designers with infinite amounts of customisation.

4. WordPress is easy to monetize

Whether you are selling products directly from your site, or monetizing with ads and affiliate offers, WordPress makes it easy.

Ads are easily inserted using widgets and eCommerce can be handled by a range of plugins including the popular WooCommerce.

5. There are some superb plug-ins

There are so many quality plug-ins for WordPress that you’d be hard pressed to think of any functionality you cannot quickly add to a WordPress site.

Best of all, you can usually find a free plugin to do most things perfectly well. Furthermore, most plugins are downloaded, installed and configured in a matter of minutes. WordPress’ emphasis on ease-of-use seems to have rubbed off on the plug-in writers!

6. Updates just keep coming

As WordPress is so popular, work on the platform never stops. While this sometimes means that keeping on top of updates feels like a never-ending job, it also makes for a system that’s constantly evolving and improving, with new functions being added all the time.

7. Support is second-to-none

As you would expect from such a popular platform, the support community is active and huge. Aside from the dedicated WordPress support resources, you’ll find an abundance of third-party forums and other options for assistance. If you have any question at all, you can be pretty sure that somebody has already answered it somewhere.

8. SEO is made easy

WordPress is inherently quite SEO-friendly, with features such as the ability to automatically generate search-friendly URLS, but with the addition of a couple of plugins, such as the Google XML Site Map and the All-in-One SEO pack, you can force yourself to maintain good SEO discipline, giving your site the best chance of good search results.

Add to this how easy it is to use plugins to integrate with social networks, and a WordPress site can perform very well in terms of modern SEO with quite minimal effort.

9. Setting up a WordPress site is inexpensive

WordPress is open source, so using it costs nothing. Even with the addition of a hosting package and a premium theme, you’re still looking at very little money to get a quality WordPress site up and running. The fact that many great plugins are free helps too.

10. WordPress remains the best blogging platform

We’ve left this point until last as it does no harm to remember that WordPress started out as a pure blogging platform.

It remains a great (if not the greatest) blogging platform around. WordPress is a great choice for a new website and an obvious choice for a new blog.

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Can Any Inbound Linking Hurt My Ranking? http://www.pink-chameleon.co.uk/can-any-inbound-linking-hurt-my-ranking/ http://www.pink-chameleon.co.uk/can-any-inbound-linking-hurt-my-ranking/#respond Thu, 17 Apr 2014 13:04:17 +0000 http://export.seowptheme.com/?p=347 The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

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The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing.

What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard.

At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i’m sure you will be able to work out, this will ultimately cost you business.

The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they’re visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they’re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal.

There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer’s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn’t good enough to sell your product or services.

If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn’t go to waste on an inferior design, which contains any of the above. Asking questions won’t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business.

The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words.

According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, “Building Your Site.”

Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

Design a quality e-book to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you’re writing about your true passion then you shouldn’t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, “How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.”

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

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