Google’s AdWords Holds onto Your Information…Forever?

Advertising your business online can be incredibly difficult as there are so many other businesses doing the same thing and you have to break through all the other noise in order to reach your target audience. One helpful tool that many businesses have used is Google’s AdWords where you only pay when people click on your ad. It works by focusing on keywords which make ads appear whenever somebody makes a relevant search.

The Issue

The trouble with having an AdWords account is that Google never forgets your information. It is impossible to have a clean slate and start over, Google will always have a record of your information. This creates an issue if you have an old account that you no longer use but Google is still monitoring which could lead to all of your current and past accounts being suspended.


Suspension is the last thing you want when trying to promote your business through Google’s AdWords; luckily you can prevent this from happening.

The solution is to keep all of your domains, whether you are still using them or not, even though it costs £10 a year for each domain. If you were to let go of an old domain which somebody else takes on and then breaks Google’s rules, or your AdWord account was still connected, you would get a suspension.

It is difficult to get rid of your old domains as Google is not keen on de-linking them from AdWord accounts. At minimum, you would need to have your website that is associated with the AdWords account changed massively for at least six months. It would be very a very complicated process and there is no guarantee that you would get what you want out of it, so we still recommend the much cheaper £10 a year option (and to think carefully before you register any domains).

Trouble accessing your accounts?

If you have quite a few AdWord accounts then we recommend maintaining a secure master list containing the information (emails, passwords, user IDs) for all of your accounts. This will enable you to access any of your accounts and even reset a password should you need to; it is critical to restrict access to that list so only trusted people can do likewise.

Here’s an example of why it is important to know who has access to that information: imagine that your original business has failed and you want to create an account for a new business.  If your name is still connected to an old account which has been suspended, your new business won’t be able to use AdWords effectively. However, if you got rid of the information from the old AdWords account then it’s possible that you could be locked out of using Google’s tools for your domain.

Occasionally you may be able to persuade Google that you are no longer associated with your ex-business so they will remove your suspension to make your new accounts work, however they may not agree to this (or even to correspond with you). This is why it is much easier for you to just try to prevent it from happening in the first place.

So that’s all that you need to know! To quickly sum-up what we’ve been through, the most important things to remember are:

  • Follow Google’s policies
  • Keep all disused domains to prevent anybody else from using them
  • Keep secure records of the access information for your old domains and AdWords accounts
  • Ensure that you only allow trusted associates to have access to your account information

We really hope you take all of this advice on board and that it helps you to prevent any issues from occurring including being suspended by Google, or (if it is too late) to help you get rid of a suspension problem.

Anything you think we may have missed? Feel free to let us know in the comments section!

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