When we ask customers how they utilise social media they often look at us with a mixture of fear and dread and then hesitantly say ‘well we have registered for a Twitter account’; said with the expectation of us shaking our heads and uttering the words ‘and…. is that it’?
Don’t look so scared guys – Twitter is a great start on the social media scene and, if managed, it might just generate business for you.
So… let’s use Twitter as an example. The setup procedure is simple …. Firstly pick a username or handle that people will recognise (ours for example is @PinkChameleonUK), that way if people search for your name or what you do, then up you pop. Then the aim of the game is to get people to ‘follow you’. This means they get to see your random 140 character Twitter ramblings on their own Twitter feed, so try to make it more interesting than feeding the dog or making a cuppa! Maybe comment on something in the news today or a local event you are attending. You never know, you might even get a ‘Re-tweet’ (retweet) when a follower forwards your tweet to their followers!
Once you have this sussed you can move on to the really clever stuff. Customise your Twitter background with your logo or contact details (we can provide you with a template if required), change your profile layout to match your corporate colours, images and design – even automatically send a message to each of your followers with an offer or prelude to what you do.
Ok, ok, so how do I make money from all this I hear you say??
Well, the thing to remember is that following on Twitter is easy but getting followers is not. Ensure that you are listed in the correct industry lists and geographic area by only following relevant companies and clearing your followers of inappropriate companies and individuals. Over time your number of followers will naturally increase but you can influence this by Retweeting and mentioning those companies who you would like to follow you.
Have a think about what industries you would like to target and follow them. Tweet relevant information and deals on products. Make your tweets count. Try not to be too pushy or ‘salesy’ – think light hearted but remember no one really wants to know when you’ve fed the dog 🙂